The journey of Black Stag Clothing

It all began with my son and his friends gathered around our kitchen table. Over a few drinks, an idea was born: to create a clothing brand that was both affordable and stylish. By the end of the night, everyone had assigned themselves titles like CEO and Marketing Manager. However, we soon discovered that the trademark for our chosen name was already taken. After meeting the owner, who had held it for 20 years, we decided to start fresh.

This setback didn’t deter us. In fact, it inspired many people who loved the community we had created to encourage us to try again. Over the next six months, I brainstormed several names and finally landed on “Black Stag.” The name felt powerful, symbolizing strength, courage, and spirituality.

Values have always been important to me, and I wanted to build a community around our brand. Thus, the “Black Stag Crew” was born. It’s been heartwarming to see people of all ages wearing our clothing and feeling a sense of belonging. Our customers have shared photos from around the world, proudly representing our brand on their journeys.

Our Vision: Creating Community. Our Mission: Supplying affordable clothing that fosters a sense of belonging. These principles resonate deeply with me and drive everything we do.

This journey has also led to a collaboration with my good friend Lucas, who shares these values. Bringing our families together on this journey allows us to leverage our strengths and stay connected. Black Stag Clothing has become a bond that unites us all.

I feel blessed to be surrounded by amazing people, both young and old, who keep me grounded and are my biggest supporters. My goal is to see the Black Stag Clothing Crew continue to grow, fostering connections and ensuring that we are always there for each other. Together, we are building more than just a brand; we are creating a lasting community.